This is a series of concepts created for the new ownership of the Buffalo
Sabres. The concept is basically, a return to the original blue and gold
scheme, with modifications to a more 'serious' take on the colors. The rationale
being to retain the blue and gold tradition, but attract / keep the current
young market. ( note: the color scheme may appear differently on your monitor,
as each persons brightness settings differ. please trust, that the color
meant for display is a dark navy blue, and not a black. The closest example
of the Blue, currently in practice that I can offer is the NY Rangers and
Edmonton Oilers Alternate Jerseys )
Making the change to blue and gold now offers a two fold advantage, as now
we can visually "erase" the Rigas era, but while still progressing
forward with a new revitalized image and identity. It is my belief that
the Red and Black scheme was hastily chosen, and was a decision made based
on sales statistics and trends of the market, rather than keeping true to
what is best for Buffalo, and its fans. There are currently five (5) teams
with Red and Black as their color scheme, while there are thirteen (13)
teams with Red as part of their colors. This no doubt, is based on merchandise
sales statistics. In straying from the current Red and Black color scheme,
we would be distancing ourselves from many other teams with similar styles,
and offering a nostalgic return for many fans. This scheme retains a sense
of history with this club, while still representing a new, modernized team.
Furthermore, many professional teams in various sports have ditched thier
recent logo/jersey redesigns in favor of their "original" logos,
in hopes to regain their most loyal fans. In the NHL, the Pittsburgh Penguins
and New York Islanders have done this, while, in the NBA, the Seattle Supersonics,
Detroit Pistons, and Los Angeles Clippers have also returned to original
styles. In the MLB, they hosted a Retro Week, where each team wore a throwback
version of their jerseys and logos, the NFL did the same thing a few years
back. This is not just niche marketing anymore, it has become mainstream,
where fans wish to sport not just their loyalty to their teams, but their
sense of tradition and history also.
Please, keep in mind the designs contained in this proposal are not final
designs. This proposal is meant as the first step towards a new design for
the Sabres Organization, and none of these are to be assumed to be final,
finished designs. Every design is a process, and hopefully we can move forward
from this first step.
For
any questions or comments please contact John Slabyk at john@humanot.com
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